Thoughtful China Podcast

The Podcast version of Thoughtful's advertising affairs weekly round-up covering the media industry in China. To see the full content, please visit:

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How Durex Dominates Social Media in China

Updated about 1 year ago.

Reckitt Benckiser has adopted a successful all-social, all-digital strategy for Durex in China with very strong results and is widely considered to be one of the most successful marketers using Weibo in China today. This week on “Thoughtful China,” host Clement Tsang talks with China Marketing Director Ben Wilson about creating content in China, working with key opinion leaders in social media, how RB evaluates ROI for social media campaigns, and the cultural challenges involved with promoting Durex in China.