6 Tips for Getting More Clients Without Working Harder
12 months ago.
Updated 12 months ago.
Most entrepreneurs experience a critical stage in their business where they need to consistently build their client base, yet they don’t have the time or resources to devote to serving more clients. So how do you get more clients without working harder? Learn how with these 6 tips.
Tip #1: Create Information Resources
Regardless of your industry, your business has a powerful point of leverage that can be used to find and keep more clients: information. Create free and low-cost channels through which you can introduce yourself and your business - without significant time or effort investment on the backend. This is the “Create-It-And-Leave-It” method that creates not only more avenues for prospects to learn about you, but also expands your market reach and/or revenue.
Tip #2: Stand Out
To get the attention of ideal prospects, you must stand out from the crowd. Everyday information isn’t unique information. You have to show ideal prospects what makes you different from others in your industry. Be willing to share personal and professional experiences - and the lessons you’ve learned from those experiences. You have a unique perspective that separates you from the crowd. When you begin sharing what makes you different, it becomes easier for your ideal prospect to identify you from the rest of the crowd.
Tip #3: Create Low-Touch, High Volume Programs
A common mistake among many entrepreneurs is spending too much time on non-paying prospects and low-end clients. This is you if: you find your schedule is maxed out, and you’re not creating enough revenue. The solution is to create a way to reach low-end clients that does not require a direct exchange of your time or effort. Create free and low-end solutions like the ones mentioned in Tip #1 where you can reach a larger pool of prospects and paying clients without having to work harder.
Tip 4: Create High-Touch, Low Volume Programs
Your unique expertise and personal attention are your greatest points of leverage in your business. Some clients don’t want a home-study program, they want personal attention. The unique combination of your personal and professional experiences allows you to bring a unique perspective (and information) to your clients. Leverage it to create a high-end solution that provides individual or small group attention to top-level clients.
Tip 5: Honor Your Core Values
If you’re working too hard and still not generating the revenue you desire, you may not be honoring your core values. These core values, when sacrificed, create disharmony, frustration, and struggle in your life and business. Honor your core values and you create flow, ease and success. Know your core values and adjust your business model accordingly. The key here is to learn from other successful entrepreneurs, but put your own spin on it. When you honor your core values you’ll find a magic formula that allows you to work the way it works for you. In turn, your clients will be better served.
Go to http://www.accountabilitycoach.com/values-clarification/ and download a complimentary values clarification exercise to help you get clear on exactly what your values really are.
Tip 6: Follow Your Inspiration
Remember, getting more clients doesn’t necessarily mean working harder. When you’re designing ways for more clients to work with you - follow your inspiration. Follow what feels good - what excites you. Be innovative - creative. Keep in mind: Just because it hasn’t been done before doesn’t mean that it can’t be done.
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