Life Science Marketing Society

Best practices in marketing to life science researchers

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It's About Psychology, Not Technology - The AdWords Guide

Updated about 9 days ago.

To those of us on the more creative side of marketing, AdWords can be a mysterious and intimidating beast. If you don't know what you're doing, it can also be a great way to quickly throw thousands of dollars down the drain.

Yet most life science companies have yet to embrace paid search, or appreciate the awesome power of a well-executed PPC strategy.

The playing field is sparsely populated. Yet the principles of winning with AdWords are actually quite simple. This means big opportunity for you.

What's more…AdWords is useful for MUCH more than just driving traffic to your website.

In this episode, you'll discover:

- The real purpose of AdWords
- The simple mistakes most marketers make and how you can avoid them
- How to get profitable or fail fast
- How AdWords might just be the most cost-effective market research tool on the planet (told you it's not just about driving traffic to your website!)

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