
Consistent Habit #10 of Successful Entrepreneurs
about 5 days ago.
Updated about 1 month ago.
Today, we are talking about Step #2 for inspiring prospective clients to work with you, which is to Connect Them to Their Current Pain.
There must be a starting point where you help the prospective client see where they are right now. In other words, they must know where they are right now before they can receive guidance to get where they want to go. From there, it’s important to remember that there are only ever two driving forces behind customers and clients who sign up:
1) Reducing/Eliminating pain or
2) Increasing pleasure
The first step in inspiring them to work with you (assuming they are an ideal client and you want to work with them) is to help them feel their current pain. Get them talking about their biggest struggle or challenge - help them connect to the discomfort - and then lead them through Step 3.
Tune in tomorrow for Step #3 for inspiring prospective clients to work with you.
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Anne Bachrach
The Accountability Coach™
Business professionals and Advisors who utilize Anne Bachrach’s proven business-success systems make more money, work less, and enjoy better work life balance.
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