Marshall Goldsmith Podcast Series

Goldsmith's new book, What Got You Here Won't Get You There, was recently listed as America's best-selling business book in The Wall Street Journal. He can be reached at, and he provides his articles and videos online at

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Why You Must Be Your Own Brand

Updated a long time ago.

In this inaugural edition of Climbing the Ladder, BW's John A. Byrne explains why it's essential to manage your career. He interviews executive coach Marshall Goldsmith, who advises listeners to take responsibility for their own brand identities.