Life Science Marketing Society

Best practices in marketing to life science researchers

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Stop Spamming Your Email List And Do This Instead

Updated a long time ago.

Time and time again, email is proven to be the most effective form of marketing. It's also the cheapest, and amongst the least difficult to execute.

So why aren't you paying more attention to email marketing?

We get it. It's not sexy like social. It's not stimulating like branding or graphic design. But you know what is exciting? Results. The best marketing ROI you'll ever see.

But you still have to use email in the right way. We'll point you in the right direction.

In this episode, we discuss:

- The 5 Email Success Factors
- Why using your email list as a direct sales tool is a losing strategy, and what to do instead
- The awesome power of marketing automation (when used by capable hands)
- How a lot of hard work upfront will make your life much easier in the long run